What happened when men attempted to answer questions that women often face in job interviews

By on Sunday, March 9, 2025

This powerful campaign by Dutch retailer bol flips the script on job interviews.

Have you ever been asked to just smile and look pretty during a meeting?

Or how to balance work and private life? Many women will recognise these questions.

Male colleagues at the retailer were asked questions that female leaders at the business had faced during their careers.

The online brand posted ‘Gender equality is not just a women’s issue, it requires collective effort. And that’s why we actively call on men to play a role in this: Be an Ally!’

 

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...