Campaign challenges men’s perspective on women’s safety concerns

In the lead-up to International Women’s Day, Beyond Equality and creative agency Forsman & Bodenfors have launched ‘See What She Sees’, a bold new campaign encouraging men to recognise the unseen safety concerns women face daily.

The campaign appears across digital billboards, print, and online platforms throughout the UK.

Inspired by a viral conversation between actors Saoirse Ronan and Paul Mescal on The Graham Norton Show, the initiative sheds light on the stark contrast in how men and women experience public spaces.

Backed by national poll data, the campaign highlights that while 95% of men agree they share responsibility for women’s safety, six in ten believe concerns are sometimes exaggerated.

By visually reframing everyday scenarios from a woman’s perspective, See What She Sees urges men to become active allies, fostering greater awareness and action in making public spaces safer for all.

Helen James, CEO of Forsman & Bodenfors London, said, “Alongside policy and systemic change, 90% of women surveyed think men should take more responsibility in calling out inappropriate behaviour in their peers. But it’s not about pointing fingers; it’s about helping men recognise the realities women face and showing them small, everyday ways they can help shift the culture.”

See What She Sees was created by Forsman & Bodenfors, with the support of Stagwell sister agencies Goodstuff (media), KWT Global (PR) and The National Research Group, NRG.

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