McVitie’s and Anya Hindmarch unveil Club Orange-inspired accessories

McVitie’s is once again teaming up with British designer Anya Hindmarch to launch a striking limited-edition accessories collection inspired by the iconic Club Orange biscuit.

Known for her playful, nostalgia-driven designs, Hindmarch has previously reimagined McVitie’s classics like Digestives and Jaffa Cakes.

Now, she’s bringing her signature creativity to Club Orange, blending heritage with high fashion.

Fans can explore the collection online or in-store, with exclusive window displays popping up in London at Sloane Street and Pont Street, as well as in Tokyo’s top shopping hubs, including Shinjuku.

The biscuit brand collaborated with designer to create a McVitie’s Digestive flavour ice cream for her summer high concept store, The Ice Cream Project.

Whether you’re a fashion lover or a biscuit enthusiast, this collection is set to be a sweet treat for all.

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