GOAL! Three UK have resurrected female footballer who scored more than Ronaldo

Meet Lily Parr: a football legend who scored goals long before Ronaldo – around 960 of them to be precise (which trump Cristiano’s collection of 925). Three UK have brought the footballing star back to life to shed light on the shocking ‘Play Gap’ women still face.

In an ironic twist, while the Lionesses were busy winning the Euro 2022, half of Brits didn’t even know the English FA barred women from playing the beautiful game from 1921 to 1971, labelling it “unsuitable.”

Fast forward to today, and Parr’s digitally revived self is dishing out wisdom, thanks to the WeSeeYou Network. With the help of former Chelsea star Karen Carney, Parr’s AI reincarnation, crafted using Ai from grainy archives and living memories, now has a lot to say about her trials and victories as part of Three’s initiative to bring ‘The Play Gap,’ to light after decades of silence.

Three and the University of Wolverhampton’s research uncovered that 44% of Britons can’t name a single female player. And nearly 70% reckon that women’s games get less airtime than men’s. Not to mention the economic sucker punch, with the FA’s ban costing the economy a cool £37.5m a year. But fear not! The public’s belief in the Lionesses possibly clenching the World Cup before the boys showcases a gender-shift brewing. Cheers to that.

 

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