Seal goes full seal in Mountain Dew’s wild Super Bowl Ad

Mountain Dew will making waves at the 2025 Super Bowl with a bizarre yet brilliant ad featuring Seal – literally as a seal.

The 30-second spot transforms the 15-time Grammy winner into a realistically rendered sea mammal who washes up on Baja Beach to serenade Becky G with a “Kiss from a Lime.”

Inspired by Mountain Dew’s Baja Blast, the reworked version of Seal’s iconic “Kiss from a Rose” adds a citrusy twist to the ad’s surreal vibe.

“Baby, I compare it to kiss from a lime, on the bay.
Ooh, the more I think of it, it’s strange I’m a seal, yeah.
My flippers can’t hold Mt Dew
It slips right on through, what a shame.
There is so much a seal can tell you,
So much he can say.
Dew remains, my power, my passion, my flame.”

“I had a blast coming up with new lyrics and loved collaborating with their team to bring this campaign to life in such a fun and unexpected way,” said Seal.

Created by Goodby Silverstein & Partners and directed by Taika Waititi.

Music supervision by Walker and VFX by Untold Studios.

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