La Vieille Ferme rebrands to ‘The Chicken Wine’

Facing into the truth that most of their customers cannot correctly pronounce ‘La Vieille Ferme’ and refer to it as ‘the chicken wine’ – the popular wine has launched a ltd edition rebrand for fans in Sainsbury’s.

La Vieille Ferme is a rosé (and white) wine which went viral on social media over the Summer, proving to be a popular tipple among Gen Z.

As a tribute to fans, bottles of ‘The Chicken Wine’ can be now found in supermarket Sainsbury’s.

 

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It’s produced in the Southern Rhône by Famille Perrin, owners of Chateau de Beaucastel.

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