Homebase campaign gives precision planting tips

Internet pile-on turns KitKat theft into a marketing win for Nestlé

KFC leans into absurdity with pickle-filled puffer jacket drop

Cadbury turns Creme Egg rituals into a playful product with the GooTool

Coca-Cola finds a way into football stadiums where red is off limits

IRN-BRU turns new can designs into free tattoos for fans

The week’s best brand campaigns

Cushelle creates flushable magazine

McDonald’s turns everyday shortcuts into an outdoor campaign

Forest taps £1 Fish Man for £1 rides push

giffgaff unveils a huggable poster at King’s Cross