Sainsbury’s launch alcohol-free pub called ‘The Clean Vic’

Sainsbury’s is launching ‘The Clean Vic’, a pop-up pub in central London which will exclusively serve no or low alcohol drinks.

This July, ‘The Clean Vic’ will serve a range of 20 low or alcohol-free drinks including craft beer Lucky Saint and low-alcohol distillate Celtic Soul.

Entry costs £5, which includes two free drinks and bar snacks, ‘beer’-tasting sessions and mocktail-making master classes are also on offer.

With one quarter of British adults saying they want to reduce their alcohol intake and almost one third of 16-24 year olds not drinking at all, low or no alcohol drinks are becoming more popular than ever.

Anne Cooper, Buyer at Sainsbury’s, explains: ‘We’re seeing a really exciting spike in the no and low alcohol category, which has been growing since 2001’

‘With an increasing number of products now available,’ she continues, ‘those who want to hold off on alcoholic beverages don’t need to miss out on the experience of enjoying a beer with friends or even a mocktail made with a delicious non-alcoholic distillate.’

ALL Food & Drink Retail