Guy Richie and Peaky Blinders team up with Beats by Dr Dre for World Cup campaign

By on Thursday, June 7, 2018

Finally a World Cup ad that’s good.

Beats by Dr Dre have just dropped their World Cup film – a star-studded short directed by Guy Ritchie and featuring soccer stars including Harry Kane, Mesut Ozil, Benjamin Mendy and Neymar.

The “Made Defiant” short is narrated by Paul Anderson aka Arthur Shelby in Peaky Blinders.

The short film follows a young Russian prodigy, his battle with the local bullies and the legends who’ve made him defiant en route to becoming the next big thing

There’s also cameos from Serena Williams, Thierry Henry and Patrice.


Have you seen any other GOOD World Cup brand activations – tweet usĀ  your tips

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...