Jimmy’s Iced Drinks release inspirational rap to inspire next generation
By Georgia Hann on Wednesday, August 10, 2016
The latest campaign for Jimmy’s Iced Coffee, the family-owned range of ready-to-drink iced coffees, is a full-length coffee-themed rap, titled ‘Who Got The Beans’.
The summer anthem is a friendly, inspirational song, which hopes to encourage everyone who hears it to believe in themselves and chase their dreams. It stars Jim Cregan, who is the founder of Jimmy’s Iced Drinks.
Five years ago, the brand was being tested out in the back of his sister’s café in Bournemouth and today is set to exceed sales of 4.5m units this year, with one carton sold every seven seconds. Combine this with Jim’s regular gigs on the teaching and lecture circuit, he is well versed to use his own story to inspire others.
‘Who Got The Beans’, is in keeping with Jimmy’s continual use of creative marketing to raise awareness of the brand. It is the second rap created by Jimmy’s Iced Drinks, with hopes to follow the success of the 2015 seminal hit ‘Keep Your Chin Up’, which achieved over one million views on YouTube.
Jimmy commented, “we are totally pumped to be issuing a second rap track to keep spreading positive energy. From ‘Keep Your Chin Up,’ which was a shout out to our friends and supporters and ambitions for the future, this track is all about inspiring the next generation.”