Lads of LateRooms.com left exposed in London
By Becca Bateson on Thursday, April 28, 2016
LateRooms.com came up with a creative way of reaching out to a new market recently. The online marketplace for hotel rooms took over London on Tuesday 26th April, as they staged various stag night and hen do scenarios over the city to encourage those naughty night outs.
All based on true stories, actors recreated pre-wedding nightmares, from half naked grooms to half asleep ‘brides’.
The stunt which was dubbed ‘Stagvertising’ is intended to encourage LateRooms.com as a choice for stags and hens.
The brand also released research around stag and hen dos, including information about the average amount spent on such occasions, as well as most popular cities people travel to for the parties.
Georgina Crosswell, head of marketing for LateRooms.com, said
“We all get excited when we know a great night is on the cards, and some of us take that excitement to a whole new level. This campaign is a celebration of those super-fans who are passionate and proud about their interests and hobbies, going the extra mile to create a truly memorable experience.”
Agency involved: Taylor Herring