Cup a Soup launches ‘deliciously thick’ campaign fronted by Joey Essex

By on Saturday, March 5, 2016

Reality TV ‘star’ Joey Essex has been brought on board by Batchelors, the company behind Cup a Soups, playing on his ‘thick’ persona.

Cup a Soups has this week (1st March) launched their “Deliciously Thick” campaign to promote a new range.

Joey Essex turns up the heat in the 30-second ad, which has gained almost 7,000 views on YouTube in 3 days.

The ad itself plays on Essex’s own public persona along with the stereotypical tendency in advertising to pitch regular household items as luxurious rarities.

I highly recommend you watch the video yourself:

 Read more: Mirror Online

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