Disney characters projected onto White Cliffs of Dover in visual stunt
By Jade Mansell on Thursday, August 22, 2013
Disney has projected 80 metre high images of its best loved characters onto the White Cliffs of Dover in an impressive visual stunt.
The parade of characters marks the arrival of Disney Infinity, a new gaming universe, and includes Buzz Lightyear and Jessie from Toy Story, Jack Sparrow and Davy Jones from Pirates of the Caribbean and characters from The Incredibles, Monsters University, and The Lone Ranger.
Joss Hastings from Disney UK, said: ‘Disney Infinity creates a virtual toy box where fans can play with all their favourite characters together and design their own adventures.
‘What better way to celebrate the launch of the game in the UK than with the first Digital Disney Parade, showing the characters making their own fun in London.’
This sort of stunt is always a winner, reminiscent of David Beckham being beamed on to the cliffs for H & M, and Gail Porter being projected onto the House of Commons for FHM.
So far the Disney stunt has been picked up by Mail Online.
Involved agency: Mischief.