Litter Genie: a love song, about cat litter..?

By on Wednesday, February 13, 2013


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Love me, love my cat(s), is the refrain of mad cat men and women the world over. But even the most ardent cat fancier knows that not everything in the catnip garden is rosy. No sir. There’re the 3am wake-up calls, the mad half-hours, and yes, the dreaded litter tray.

But American cat litter sanitation brand, Litter Genie, is here to help.

No, I hadn’t heard of it either. Yet now, I really rather like the brand. Check out the special Valentines themed video, created by their agency JWT New York.

If there’s one thing that will sell cat lit sanitizers, its blinged up cats in Barry White-esque video – the video has had more than 38,000 views in one day. Litter Genie is running a Twitter campaign alongside the video. Using the hashtag #RapForCats tweeters can tweet @LitterGenieCat a mini rap, and he will rap right back. Each tweet will see a donation made to The Best Friends Animal Society.

Source: Ad Week

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