Reactive

Heinz enter a new ‘Era’ with new ‘Ketchup and Seemingly Ranch’ sauce

Scottish newspaper The National blanks Theresa May

WeBuyAnyToyCar.com launched as site advertises for ‘junior vehicle purchaser’ in reactive charity PR tie-in

Fast-moving Philips takes advantage of Colgate mishap in reactive stunt

IRN-BRU also offers personalised cans in funny piggyback stunt – provided your name is Fanny

Puma sends flashmob to Champions League losers in reactive stunt

Nandos first to honour Alex Ferguson in reactive stunt