April Fools 2025 round-up
Apple introduces new product, Lumon Terminal Pro
YSL Beauty challenges toxic romance in bold anti-abuse campaign
Rankin partners with Great Ormond Street Hospital to bring picture day to ill children
Scayle prove that B2B marketing doesn’t have to be dull
Fans recreate the famous ‘Homer Hedge’ meme
Lynx launches catnip scent to win over your date and her cat
Oat Cult brings pagan horror to breakfast time
GymNation unveils world’s first in-gym hotel
Mentos launches Fizzooka in Fortnite creative
The Ordinary shake up NYC’s egg shortage with cracking idea
Ikea Australia leans Into the ‘Severance’ aesthetic
IKEA’s new lamp brings the realities of sleep poverty to light
Minecraft and Tourism New Zealand team up to encourage visitors
Samsung and EE revolutionise UK skateboarding with 25-hour skatepark event
Aldi shelves period poverty as first UK supermarket to offer free products
Spike Jonze and Pedro Pascal team Up for Apple’s stunning AirPods 4 Ad
Liquid Death is making sure mums-to-be stay ultra-hydrated
Moët & Chandon flew a champagne cork balloon over Melbourne
Heineken’s “Pub Succession” seeks new McLoughlin to keep iconic Irish pub alive