The 40 best billboards of 2025
OOH
Ukraine’s air raid sirens echo in Helsinki in UNICEF’s urgent outdoor campaign
Heinz invites Brits to bathe in soup
South Western Railway sends fare dodgers on a guilt trip
Dolmio goes nude for World Pasta Day
Heineken trolls AI friendship tech
British Airways’ latest campaign hides its logo in plain sight
The Ordinary takes aim at skincare pseudoscience
KFC Canada knocks out the Colonel’s teeth in cheeky hockey campaign
Billboard urges Labour to “Tax Billionaires” as delegates arrive in Liverpool
LEGO and Nike build a new kind of playground in Shanghai
stmarksstudios.com
The Guardian launches first stateside campaign
Lime Bikes cash in on tube walk out
Cluely’s brutally honest Times square ad is the anti-ad flex