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KitKat turns the everyday dash into a reminder to take a break
McDonald’s turns fans’ camera rolls into campaign
McDonald’s NZ proves brand power by ditching the logo
Why Foster’s swapped its wordmark for swearwords
IKEA wraps Copenhagen in flat-pack to make a big point
BIC celebrates humble pen with ‘Inkredible’ outdoor push
The 40 best billboards of 2025
Ukraine’s air raid sirens echo in Helsinki in UNICEF’s urgent outdoor campaign
Heinz invites Brits to bathe in soup
South Western Railway sends fare dodgers on a guilt trip
stmarksstudios.com
Dolmio goes nude for World Pasta Day
Heineken trolls AI friendship tech
British Airways’ latest campaign hides its logo in plain sight
The Ordinary takes aim at skincare pseudoscience
KFC Canada knocks out the Colonel’s teeth in cheeky hockey campaign
Billboard urges Labour to “Tax Billionaires” as delegates arrive in Liverpool
LEGO and Nike build a new kind of playground in Shanghai
The Guardian launches first stateside campaign
Lime Bikes cash in on tube walk out
Cluely’s brutally honest Times square ad is the anti-ad flex
McDonald’s hides fries in fringe for stampede-season
Alzheimer’s campaign buffers to show heartbreak of memory loss
Ocado leans into everyday moments with shopping list campaign