Ukraine’s air raid sirens echo in Helsinki in UNICEF’s urgent outdoor campaign
OOH
Heinz invites Brits to bathe in soup
South Western Railway sends fare dodgers on a guilt trip
Dolmio goes nude for World Pasta Day
Heineken trolls AI friendship tech
British Airways’ latest campaign hides its logo in plain sight
The Ordinary takes aim at skincare pseudoscience
KFC Canada knocks out the Colonel’s teeth in cheeky hockey campaign
Billboard urges Labour to “Tax Billionaires” as delegates arrive in Liverpool
LEGO and Nike build a new kind of playground in Shanghai
The Guardian launches first stateside campaign
stmarksstudios.com
Lime Bikes cash in on tube walk out
Cluely’s brutally honest Times square ad is the anti-ad flex
McDonald’s hides fries in fringe for stampede-season
Alzheimer’s campaign buffers to show heartbreak of memory loss
Ocado leans into everyday moments with shopping list campaign
Tesco backs Women’s Euros teams with a clever OOH campaign.
Four words. One perfect line.
Audi wins Wimbledon OOH with this billboard
Polaroid’s outdoor takeover takes aim at phone fatigue
KitKat wins big by calling out screen addiction
DoorDash tour Bagmobile across America
‘Make AI worried you’re going to take its job’ – The Economist
Atomic turns the Thames into a charging cable in slick campaign for Uber Boat