Axe turned a bus stop into an arcade game
Health & Beauty
New Zealand made a tourism ad about Herpes… and it won big
Dubai’s arctic-style gym class tackles heatwave
These park lamp posts double as dog health monitors
‘Burnable Billboards’ reveal risks of sun exposure in real time
Vaseline busts myths with a verified twist
Ballsy reminder floats through Hong Kong’s harbour
Football club puts Testicular Cancer front and centre – on their shorts
Here’s a creative use of a spent loo-roll and media space.
Sydney Sweeney’s bathwater soap sells out
Specsavers and Carers UK shine a spotlight on unpaid carers with million-pound portrait
stmarksstudios.com
Lashes so real, the drama had to be fake: Maybelline releases new reality TV drama starring Ariana Madix
Scratch and sniff armpit posters – by Billie
The Catherine McEwan Foundation aim to flush away the stigma with purple portaloo installation