Dumbbell postboxes promote Gymshark event

Ben & Jerry’s launches pillowcases made for the freezer

Aldi turns a London store Barbie pink for new doll

Pokémon turns its Poké Ball into a bookable sleep pod

Vaseline renames itself “Baseline” after a mispronunciation goes viral

Spotify rewards fans for ripping down its posters

Puma puts Buddhist monks in trail shoes for campaign

IKEA conceals household clutter behind its own billboards

Kate Moss lip-syncs Wicked Game in Gucci’s new campaign film

Stella Artois brings its Perfect Serve to Netflix’s The Gentlemen

A broken Eiffel Tower has landed at Burning Man