Entertainment

EA sends Mass Effect 3 into space; gives gamers chance to snag early copy

Alton Towers 3D art lift stunt ‘shocks shoppers’

notonthehighstreet.com get musical for Valentine’s Day

‘The Amazing Spiderman’ creates scavenger hunt via Twitter

“The best press release in the world”?

Simple PR wins: Muppets cupcakes sent to Stephen Fry

Walkers generates impressive red top coverage

£1k Sleeping Beauty stunt slammed

Mountain carving gaming stunt splits opinion

100 year old woman swears by her Nintendo DS

Horror movie causes viewers to collapse and vomit

Is Disney Going To The Dogs?

Honda Gets It Right With Ferris Bueller Tribute

Flying people spotted in New York City PR stunt