Written by James Herring
Editor of Famous Campaigns. Consultant to brands and agencies.
20 of the best campaigns from January 2026
IKEA wraps Copenhagen in flat-pack to make a big point
Stella Artois taps into record snowfall with creative stunt
Absolut and Tabasco turn up the heat with spicy vodka launch
Heinz brings the keg party to ketchup lovers with ‘KegChup’ launch
Perk brings expenses chaos to life
Jägermeister fights back against lukewarm shots
One coffee, zero options: Flat White or F*ck Off lands in London
HelloFresh opens giant delivery box at Waterloo
Jacquemus appoints his grandmother as the brand’s first-ever ambassador
Audi lets the weather do the talking
Monzo score with 1p kit stunt for Coventry fans
BBC projects Traitors teaser onto White Cliffs of Dover
Snow joke: Dutch campaign sculpts a witty reminder for men’s health
Oxfam serves £67m pie in playful pop-up
Seletti turns up the nostalgia with giant BIC pen lamp
IKEA lets quality do the talking in latest campaign
Anya Hindmarch reimagines Boots with retro concept store
BHF honour the living with benches that tell survival stories
JAECOO turn BFI IMAX rooftop into giant compass in bold brand debut
Cadbury’s ‘Homesick’ spot hits home with a bite-sized act of love
Sephora adds a touch of Tabasco to its latest lip gloss launch
Lacoste opens alpine padel courts in Courchevel
Lip Balm goes metal in e.l.f. and Liquid Death’s twisted sequel
Heinz reinvents the fry box with ketchup-friendly design
Burberry launch new label