Written by James Herring
Editor of Famous Campaigns and founder of Taylor Herring and St Marks Studios.
Waitrose put sizzle on the streets with kebab billboards
AirPods as a wearable backpack?
Thai supermarket introduces rain-activated coupons for monsoon season
Uber Eats pops up with XL ‘bag restaurant’
Zlatan recreates childhood photo for EA Sports cover
Switzerland Tourism creates miniature hotels for bees
Jeremy Clarkson’s Hawkstone lager ad banned
‘Darling, hold my disappointment’ – Jet2 ad becomes holiday anthem
Tea brand tricks New Yorkers into taking a break
Barbie introduces doll with Type 1 Diabetes
Alzheimer’s campaign buffers to show heartbreak of memory loss
Ocado leans into everyday moments with shopping list campaign
Sofa surprise brings comfort to the Wimbledon queue
New Zealand made a tourism ad about Herpes… and it won big
Lego creates custom-built trophies for British Grand Prix
Basel switches traffic lights to celebrate Women’s Euros
Peroni just launched a beer sorbet
Stella Artois serves up limited edition white can for Wimbledon
Hiscox wine-stained letters highlight insurance risks
Tesco backs Women’s Euros teams with a clever OOH campaign.
Greenpeace takes over ad space to call out protest policing
Heineken launch mobile plan that rewards logging off
Four words. One perfect line.