Written by James Herring

Channel 4 hands the reins to kids – and they school the ad industry

Cluely’s brutally honest Times square ad is the anti-ad flex

Breast milk-inspired ice cream launches in U.S

Columbia leans into outdoor carnage with new ad

Gravy meets pastry: Greggs and KFC team up for combo collab

Currys draws the line on phone theft with kerb campaign

Heinz just released a ketchup smoothie

Dumbbell postboxes promote Gymshark event

Road safety campaign uses XL ladder to highlight speed risks

Skoda turn penis graffiti into posters

Bank finds creative loophole to feature world’s biggest brands

Giant receipt shows Britain’s £3.2bn ethnicity pay gap

Ikea taps into sleep talkers for honest mattress reviews

Unpaid carers fight for a break with protest from their own kitchens

Bombay Sapphire’s electric raceboats make a splash on the Thames

LEGO’s latest drop is a nostalgic flex with a brick-built Game Boy

Designer invents a beer bottle made for the beach

Nike celebrates Scottie Scheffler’s Open win with a wholesome nod

This photographer delivers powerful series on our mobile-obsessed culture

McDonald’s hides fries in fringe for stampede-season

Häagen-Dazs campaign drops everything but the stick

Domino’s trial robot dog for pizza deliveries

Axe turned a bus stop into an arcade game

Shot on iPhone drawn on iPad