Written by James Herring
Editor of Famous Campaigns and founder of Taylor Herring and St Marks Studios.
Raye eats Weetabix off her Spotify plaque, Weetabix eats the internet
Madame Tussauds sticks a Greggs sausage roll in the hall of fame
Keith Lissner is making museum masterpieces move
The Red Cross turned a bombed hospital into a legal warning
Burger King turned radio static into a reminder of its flame-grilled flavour
Tattooed abuse makes a powerful point about online abuse
Mind-bending and super creative ad from Sandro Paris.
How Peppa Pig turned a cartoon birth into a cultural sensation
Toblerone embraces the awkward
Scratch and sniff armpit posters – by Billie
“Third Toilet” takes aim at trans rights outside UK Supreme Court
“Switzerland Is Fake” viral video sparks debate
Solo Coffee’s unhinged new ad rips up the coffee playbook
ASICS signs first-ever canine ambassador
Burger King France hijacks McDonald’s launch
Decathlon France zooms in on sport
KFC and Hackney Gelato serve up gravy ice cream
Tom Cruise stuns fans with daring rooftop stunt
IKEA highlights home delivery with ambient activation
Pope’s Final Gift: Popemobile transformed to aid Gaza’s children
LEGO hits top gear at Miami GP with driveable F1 car parade
Gymshark gives Hyrox patches a new home at Londrette pop-up
Russell Hobbs unveils giant kettle installation at Westfield
Heineken taps Joe Jonas to help the world go ‘Social Off Socials’