Written by James Herring
Editor of Famous Campaigns and founder of Taylor Herring and St Marks Studios.
What if you could borrow sports gear, for free … right in the park?
Why Tesco is staging a 90s rave
Sydney Sweeney’s bathwater soap sells out
Behind The Campaign: Currys Social Media
Stokke flips the script on dad‑shaming in time for Father’s Day
‘Make AI worried you’re going to take its job’ – The Economist
Why thousands are turning up for mass reading parties
McDonald’s plants ancient fast food mosaic in central Rome
Atomic turns the Thames into a charging cable in slick campaign for Uber Boat
KFC unveils the Finger Lickin’ Fork – a stylish fix for saucy rice bowls
Brittany Ferries make waves through creative design
stmarksstudios.com
Raye eats Weetabix off her Spotify plaque, Weetabix eats the internet
Madame Tussauds sticks a Greggs sausage roll in the hall of fame
Keith Lissner is making museum masterpieces move
The Red Cross turned a bombed hospital into a legal warning
Burger King turned radio static into a reminder of its flame-grilled flavour
Tattooed abuse makes a powerful point about online abuse
Mind-bending and super creative ad from Sandro Paris.
How Peppa Pig turned a cartoon birth into a cultural sensation
Toblerone embraces the awkward
Scratch and sniff armpit posters – by Billie
“Third Toilet” takes aim at trans rights outside UK Supreme Court
“Switzerland Is Fake” viral video sparks debate