Written by Helen Rankin

As Digital Marketing Manager at LG Electronics MEA, Helen leads a talented team of equals to ensure digital & social excellence for LGE throughout Middle East & Africa markets. Since managing her first website for Microsoft Middle East in 1996, she has continued to apply her broad integrated strategic communications expertise in the Middle East and UK to leading global brands including Coca-Cola, Microsoft, LG, Samsung, Emirates Competitiveness Council and UK Department of Health. In addition to her responsibilities at LG MEA, Helen is a Women in Business Mentor for the Cherie Blair Foundation for Women. She enjoys PR that makes her smile and tweets (@helenrnkn) about CSR, digital activation and speaking with a female audience, either globally or more specifically in the Middle East & Africa region.