Corona Cero launches a seven-pack

Corona Cero has created a seven-pack of its alcohol-free beer, tackling a problem nobody was particularly worried about: seven days in a week, but only six beers in a standard pack.

Developed with Wieden+Kennedy Amsterdam, the limited-edition pack gives drinkers one 0.0% beer for each day of the week.

The premise is deliberately slight, turning Corona’s familiar invitation to relax into a change to the product packaging.

The brand cheerfully admits that nobody asked for this – taking a tiny mismatch seriously enough to manufacture a solution.

Following a launch in South America earlier this year, the Corona Cero 7-Pack is arriving in Canada, available exclusively through DashMart.

A teaser on Corona’s global Instagram account and outdoor advertising at Toronto’s Union Station support the launch.

It follows other playful expressions of the brand’s outlook, from laser-etched lime cutting guides to bottle-shaped sunset shadows.

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