Ben & Jerry’s launches pillowcases made for the freezer
Ben & Jerry’s has launched ‘Ice Dreams’, a limited-edition product drop turning the familiar cool-side-of-the-pillow ritual into freezer-ready pillowcases.
Packaged inside bespoke ice cream tubs, the giveaway takes the brand’s ownership of all things chilled somewhere unexpected.
Three 100% cotton pillowcases are styled around Cookie Dough, Phish Food and Half Baked, are designed to be stored in the freezer before bedtime.
The campaign by Pangolin turns an everyday piece of consumer behaviour into a product drop that feels unmistakably Ben & Jerry’s.
The timing adds some cultural relevance.
Searches for “head cooling” are reportedly up 70% this month, while clinical psychologist and behavioural sleep medicine expert Dr Zoe Gotts says cooling the head and neck can help create the thermal conditions associated with sleep.
Seren Wilson, Ben & Jerry’s Director of Ice Dreams and Dough-ziness, said: “We’ve spent decades mastering the art of the ultimate scoop, but we realised the ultimate late-night experience needed a two-pronged thermal approach.”
The Ice Dreams giveaway runs until 14 September, with ten winners also receiving a year’s supply of Ben & Jerry’s.
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