Häagen-Dazs swaps Guinness for ice cream pints on St Patrick’s Day
Häagen-Dazs launched a new integrated campaign that turned Paddy’s Day into an ice cream occasion.
On St Patrick’s Day in Toronto, the brand opened O’Häagen’s, a pop-up designed to look like a traditional Irish bar but serving only Häagen-Dazs pints.
Timed to one of the most alcohol-focused dates in the calendar, the activation offered passersby a free pint of ice cream instead, inviting them to connect in a different way.
Created with Courage, the campaign is built around the line “Can I buy you a pint?”, shifting its meaning from beer to ice cream.
The idea runs across film, print, social and experiential, with each execution showing how the brand’s pint can play a role in everyday social moments.
“At its heart, the campaign taps into something universal,” said Marketing Director Lina Benkhaldoun. “Buying someone a drink has always been a simple way to connect with someone.”
Joel Holtby from Courage commented ‘Gen Z is drinking less and less, so we thought it was the perfect time to switch out pints for pints.’
The result is a campaign that places Häagen-Dazs into a well-known cultural moment with a creative twist.
👀 DON’T MISS THIS > grab your ticket to Famous Campaigns Live
