Dolmio goes nude for World Pasta Day
By Staff on Monday, October 27, 2025
Dolmio has taken a surprising creative turn for World Pasta Day, ditching the familiar family-dinner messaging in favour of something far more stripped back.
The brand’s latest campaign, created with agency T&P and shot by photographer Sophie Harris-Taylor, features pasta in the nude.
Each image is styled like a fine art nude using bare pasta to illustrate what it lacks without its other half—the sauce.
As Dolmio’s European Brand Director Hana Hutchinson put it: “Pasta and sauce belong together. This was our way of showing that relationship, not telling it.”
Harris-Taylor, known for intimate portraiture and a careful eye for texture, lends a high-fashion elegance to the work.
Out-of-home and social placements are designed to catch viewers off guard.
