Nike celebrates Scottie Scheffler’s Open win with a wholesome nod
By James Herring on Tuesday, July 22, 2025
Nike didn’t any time turning Scottie Scheffler’s Open Championship win into a celebratory moment.
The sportswear giant dropped a two-part Instagram post today spotlighting the heart-melting scene of Scheffler’s 1-year-old son, Bennett, crawled onto the green at Royal Portrush.
The first image shows Bennett mid-crawl with the caption, “you’ve already won”.
The second flips back to business: Scheffler playing off with the follow-up line, “but another major never hurt.”
The duality hits: peak athlete meets proud dad, and Nike nails the emotional range in two slides.
They delivered a post that does what all great sports ads do: turn a trophy moment into a human one.
Scottie Scheffler and his family celebrate a moment they’ll never forget.
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