McDonald’s teams up with Stormzy for signature meal campaign

McDonald’s has joined forces with British rap legend Stormzy in a new campaign inviting fans to “Order like Stormzy.”

The collaboration, led by Leo Burnett spotlights the artist’s go-to McDonald’s meal: 9 McNuggets, Fries, Sprite, an Oreo McFlurry, and BBQ sauce.

At the heart of the campaign is a film directed by Paul Hunter, featuring Stormzy strolling into McDonald’s and placing his order.

The fun twist? As fans across the UK, from students to hairdressers, order the same meal, they suddenly adopt Stormzy’s signature South London accent.

The film even features a surprise cameo from beloved actress Alison Steadman.

To celebrate, Stormzy’s local Croydon McDonald’s has been temporarily renamed ‘Big Mike’s,’ and fans there can grab The Stormzy Meal 48 hours early.

The campaign also includes exclusive merch, social-first activations, and a ‘meet and greet’ with Stormzy later this month.

The campaign was a cross-agency collaboration: Leo Burnett led creative, digital, and social, Red Consultancy managed all talent, PR, event, and influencer, and OMD UK managed all media buying and planning. TMS led on the promotion, digital experience, and prize pool. Linney supported all POP communications and TMW were responsible for CRM.  

Matthew Reischauer, Marketing Director, McDonald’s UK & IE, added: “The Stormzy Meal isn’t just about the food, but it’s about taking something we can all relate to – having a favourite McDonald’s order – and turning it into a cultural moment.”

James Millers and Andrew Long, Executive Creative Directors, Leo Burnett UK, said: “Everyone has their “go-to” order at Maccies. Everyone. And who better to bring that thought to life than one of the most iconic faces, and voices, in British culture – Stormzy. This campaign celebrates a massive collaboration between two icons as we invite the nation to get in on his nine Nuggs and Fries and ‘Order Like Stormzy’.”

 

Campaign Title: ‘Order Like Stormzy’
Client: McDonald’s
Advertising Agency: Leo Burnett
CCO: Mark Elwood
Executive Creative Directors: James Millers, Andrew Long
Creatives: Gina Ramsden, Freya Purnell
Art Director: David Allen
Designer: Charlie Crosthwaite
Social Planning Director: Benjamin Obadia
Senior Comms Planner: Imo Gowen
Project Director: Simon Jerome
Senior Project Manager: Laura Taylor
Managing Partner: Layla Potter
Business Director: Bella Bertolotti
Account Director: Charlotte Crawley
Senior Account Manager: Sian Davidson
Account Manager: Dominic Thomas
Account Executive: Zoe Buchalter

Agency Producer: Helen Choonpicharn

Content Creative: Rhianna Puddifant

Creative Director:  Ben Hooper

Mid-weight Content Producer:  Simon Mana

Social Media and Community Manager:  Shanice Baker

Videographer: Yiani Andrikidis

Social content designer: Cherie Waugh

Media Buying Agency: OMD

PR & Talent Agency: Red Consultancy

 

Client: McDonald’s

Chief Marketing Officer: Ben Fox

Marketing Director: Matthew Reischauer

Head of Marketing: Chloe Bissell

Marketing Manager: Emma O’Neill

Brand Manager: Emma Pellegrinelli

Campaign Assistant: Abi Campbell

Digital & Social Team: 

Marketing Manager: Steph Pullen

Assistant Brand Manager: Samuel Hewitt

Campaign Assistant: Imogen Trower

Social Media Marketing Manager: Ana Saffer

Production Company: PRETTYBIRD UK
Director: Paul Hunter
Managing Director: Emily Rudge
Head of Production: Fiona Bamford-Phillips
Producer: Emma Butterworth
Director of Photography: Alex Barber
Editor: Russell Ike
Post-Production Company: Black Kite
Audio Post-Production Company: Harbor Picture Company
Videographer: Yiani Andrikidis

VFX: Black Kite Studios 

VFX Shoot Supervisor: Chris Mortimer

VFX Lead: Ally Burnett

Colourist: George K

Senior Producer: Chloe Ensor

 

Food Photography

Senior Producer: Nicole Hathaway
Photographer: Rob Billington
Agent: Ola Stelmaszek
Food Styling: Rob Morris, George Stocks
1st Assistant: Jack Storer
Digi Op: Ben Colson
Production Assistant: Annabelle Brown
Runner: Cairo Nevitt

Lifestyle Photography

Senior Producer: Nicole Hathaway
Photographer: Will Douglas
Agents: Kay Edwards, Madeliene Penny
Food Stylist: Elaine Ngan
Lighting and Digi: Sam Court
Lighting Assistant: Abdullahi Ali Aden
Assistant: Oscar Skinner

Organic Social Team

Content Creative: Rhianna Puddifant
Creative Director: Ben Hooper
Mid-weight Content Producer: Simon Mana
Social Media & Community Manager: Shanice Baker
Videographer: Yiani Andrikidis

Media: OMD

Business Director: Emma Gilmore

Strategy Director: Josh Deane

Associate Director: Holly Rosier

Account Manager: Eddie Fisher

Account Manager: Reilly Sadowski-Synnott

PR & Talent Agency 

Managing Director: Barbara Watson

Senior Consultant: Georgie Chapman

Director: Sam Ellis

Associate Director: Liv Britton

Linney

In Restaurant Creative Agency: Linney

Account Lead: Juliet Leah

Project Manager: Fay Powney

Creative Leads: James Reeves and Liberty Twidale

TMS

Account Team: Alina Miculescu, Kristen Lane, Alex Hitchen, Yagna Carreno

Digital Project Manager: Joana Carvalho, Kieran Sommariva-Nagle

UI Team: Phillipa Knight, Ines Botequilha, Shardai Dawkins

Games Operations Manager: Katarzyna Czerska

Developers: Sabrina Lamont, Borislav Ivanov

TMW

Group Account Director: Claire Wilson

Senior Account Manager: Dom Fisher

Strategist: Alfie Webster

Senior Data Planner: Alice Brocket

Executive Creative Director: Phil Rhodes

Associate Creative Directors: Luke Clark & Dave Falkiner – Willis

Senior Designer: Ivan Langham

Copywriter: Will Baxter

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