Why Coca Cola have crushed their iconic logo

Coca Cola have crushed their iconic logo – to motivate consumers to recycle their used Coke cans.

The logos, which are part of a new global recycling campaign, were created by extracting images of logos from real crushed cans.

The project will use a unique logo for each OOH execution, mimicking the different ways people crush their cans before recycling them

Islam ElDessouky, global vice president creative strategy and content at Coca-Cola comments, “At Coca-Cola, we aim to have a world without waste. We are working to innovate our products towards our global goal of making 100% of our packaging recyclable by 2025. We also aim to collect and recycle a bottle or can for each one we sell by 2030, and we have a unique opportunity to use our marketing to send a powerful message and bring consumers along our journey. ‘Recycle Me’ calls for us all to recycle wherever possible.”

?Ogilvy New York