Oops! Waitrose #FAIL

Iceland seeks ‘really bad’ photographer for global campaign

Brazilian Amazon gets a brand identity built from its rivers

De’Longhi turns its coffee machines into tiny cafés in new global push

Spotify turns skin-deep emotion into a case for ad-free listening

IKEA turns its April Fools’ gag into a real meatball lollipop

National Geographic turn billboards into living homes for bees

Nivea Sun turns a parent’s shadow into a simple warning

Amstel captures friendship off guard in Shot Without Permission

Street art turns kids’ height charts into a stark call on homelessness

Holland & Barrett puts body parts centre stage