Cheeky Yeovil town gets in on the royal baby act and unveils their latest signing, via an easel
As every PR scrambles to ride the Royal Baby wave, a simple post on the Yeovil Town Twitter feed @ytfcofficial captured my attention.
In the midst of the transfer window, Yeovil decided to announce their latest signing Royal Baby style – on a replica easel.
(Interference from Rich: The person behind the idea was Yeovil’s online and media comms officer James Healey, according to the Twitter. Nice job James, great to see a tie-in that doesn’t take itself too seriously.
Simple, relevant and frankly a smart move from the press team at the club.
