Monzo is winning the fame game.
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Tracksuit data shows Monzo ahead at every stage of the funnel, with Revolut closing in on awareness. That gives its new brand platform a clear job.
When Monzo unveiled “Get busy living” on 27 July, Olivia Colman grabbed headlines.
The bank’s first global brand platform has ten single-shot films directed by Daniel Wolfe (with BBH) and takeovers of Piccadilly Lights and Waterloo Motion. It’s a confident way to enter grown-up life.
The pitch is that Monzo looks after your money in the background while you get on with life.
Monzo has also added its first sonic identity, “The Sound of Good Vibrations”, built from the mmm, zzz and ooo in its own name, plus its first creator ambassador programme.
The bank says it now has 15 million personal and business customers.
It no longer needs to explain what it is.
A two-horse race on fame
The numbers agree. In Tracksuit’s UK digital banking tracker, Monzo’s prompted awareness has held at around 80% since December. It has no awareness problem.
It’s also no longer the only challenger everyone has heard of. Over the same period, Revolut’s awareness rose from 76% to 79.5%, within a point of Monzo. Tracksuit’s longer-running personal banking data goes back to November 2024, and over that run the gap between the two has narrowed from about five points to barely one.
Below awareness, Monzo leads
Monzo is ahead further down the funnel. Its consideration is 42.9% against Revolut’s 41.8%, and its preference is 25.3% against 22.7%. Preference is also the one Monzo measure that has risen this year, from 23.9% to 25.3%. People who know Monzo are warming to it.
Perception tells the same story. Monzo is ahead on five of the six statements Tracksuit tracks:
- Simplifies banking: 22% Monzo, 19% Revolut
- Is a brand I trust: 16% to 15%
- Has good customer service: 13% to 11%
- Is transparent: 11% to 10%
- Is for people like me: 18% to 16%
Revolut edges “innovative” 27% to 26%. That’s the trade-off in moving from disruptor to everyday bank, and it’s a one-point trade-off.
Known is not the same as chosen
Being famous doesn’t get you chosen, and Starling Bank shows it. Its awareness has held around 61% all year while consideration fell from 27.3% to 22.9%, and investigation and preference fell with it. Chase UK has softened too. Barclays has lost more than six points of consideration and seven of preference over 22 months, with the challengers taking share off the incumbent. The ones that kept giving people reasons to choose them are the ones pulling away.
What the campaign is for
Monzo’s clearest strength shows up after people consider it. About a third of the people who consider Monzo go on to prefer it, and Tracksuit says that rate has barely moved in two years. Revolut’s has risen from 20% to 26.8%. That’s real progress, but it’s still well short of Monzo.
That tells you what “Get busy living” is for. Monzo doesn’t need to tell people it exists. It’s building on a conversion lead it has held for two years, and trying to make it grow.
Too early to call
August is the first Tracksuit wave to overlap the launch, and it shows a modest rise on July in awareness, consideration and preference. But that’s one wave with a single week of overlap.
Preference is the number to watch. Monthly tracking will show whether it moves; an annual study wouldn’t tell anyone until next summer.
Monzo has a habit of standing out in a heavily regulated category, from the 1p Coventry City shirt to the push-the-compliance-line approach its team described at Famous Campaigns Live. Monzo already gets noticed, and more often than not it gets picked. The campaign is a bet on keeping it that way.
Data: Tracksuit brand tracking. UK digital banks, Dec 2025–Aug 2026; UK personal banking, Nov 2024–Aug 2026; perception statements, Mar–Aug 2026.
