A Bonnie Tyler anthem — with a heartbreaking twist from Shelter
By James Herring on Tuesday, November 4, 2025
AD of the day ★★★★★
Homelessness charity Shelter launches its 2025 Christmas ad, which shows the devastating conditions and frustration felt by families while living in temporary accommodation
Shelter’s film follows a schoolboy joyfully singing and dancing to Bonnie Tyler — until the devastating reason behind his song is revealed.
Created by Don’t Panic London and directed by The Greatest Showman’s Michael Gracey, it sheds light on the 84,240 families expected to spend this Christmas in temporary accommodation.
See our round-up of the best Christmas adverts of 2025