Love, Sleep, and Meatballs: IKEA and Breeze launch valentine’s day dating experience

IKEA and dating app Breeze have teamed up for a clever Valentine’s Day campaign that brings together the magic of love and the science of sleep.

Nine lucky singles in London, Manchester, and Edinburgh will be selected by Breeze’s expert matchmakers based on their sleep compatibility, using IKEA’s Six Sleep Essentials, such as mattress firmness, temperature, and duvet thickness. These couples will enjoy a once-in-a-lifetime first date in an IKEA store, complete with a romantic meatball dinner in bed, set up in a stylish roomset to test their compatibility—both in life and in the bedroom.

Tania Douglas, Ikea commercial activity leader, said: “At Ikea, we believe everyone deserves a good night’s sleep, so we’re excited to team up with Breeze to help those looking for love to find someone they can sleep soundly with. We’ve used our Six Sleep Essentials to help lucky singles find their sleep soulmate.”

Food & Drink