Heinz and Mustard drop a limited-edition collab
By James Herring on Tuesday, February 4, 2025
Some collabs are just staring you in the face
Heinz and GRAMMY-winning producer Mustard have joined forces for a limited-edition Mustard x Mustard collaboration.
Unveiled during the GRAMMY Awards, this new release (personally mixed by the producer) marks a first for Heinz in the U.S, both as a co-created sauce and as the brand’s first new mustard product in nearly a decade.
The drop landed well with fans on his Instagram feed – one commented “I don’t even like mustard but I love DJ Mustard so let’s go!!”
Mustard, now officially Heinz’s Chief Mustard Officer, has long been vocal about his love for the brand, even owning a custom, diamond-encrusted Heinz mustard chain.
Now, that passion has turned into a unique partnership, bringing a fresh twist to Heinz’s mustard lineup.
Mustard said “This collab coming to life is a big deal and something that has been decades in the making for me. “Everyone knows me for my beats and sound, but what they don’t know is that cooking and grilling is a huge part of my life. I’m on the grill every chance I get. I’ve been using HEINZ since I was a kid, so partnering with them is something I’ve always wanted to do.”