Harley Davidson offer prostate cancer test with 500-mile bike service

Harley-Davidson, in partnership with McCann Health, is taking on an unexpected challenge – prostate cancer.

The motorcycle manufacturer has introduced the ‘Mid-Life Check’ initiative, offering riders a free prostate cancer blood test with every 500-mile bike service for the first two years of ownership.

By tying health screenings to something bikers already prioritize – their motorcycles – Harley Davidson is making early detection as routine as an oil change, through a simple addition to a warranty clause.

With one in eight men worldwide affected by prostate cancer – often without early symptoms – routine screenings are vital. Yet, cultural stigma and misconceptions keep many from getting tested.

Now, the ultimate symbol of masculinity – Harley-Davidson and its fearless riders – is proving that real toughness isn’t just about the open road, it lies in prioritising your health too.

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