Samsung launches AI-Powered Galaxy S25 series with spectacular event

By on Thursday, January 23, 2025

Samsung just unveiled its new Galaxy S25 series with a striking projection mapping event on London’s Southbank and the lastminute.com London Eye.

The event was broadcast live across Samsung’s social channels.

The show, featuring cutting-edge visuals and holographic technology, highlighted humanity’s progress from the Stone Age to the age of AI.

The Galaxy S25 series introduces advanced AI features designed to enhance how users interact with their phones.

Campaign delivered by Taylor Herring with production from St Marks Studios.

With tools like ‘Now Brief’ for day planning and ‘Audio Eraser’ for video editing, the devices aim to make daily tasks more intuitive and seamless.

Annika Bizon, Director of Mobile Experience, Samsung UK & Ireland commented:“Our new Galaxy S25 series, with the next generation of Galaxy AI, marks a new chapter in how we interact with our phone. It is a true AI companion, intuitively adapting to your needs and enhancing how we experience the world.

As such, our event represents more than just a showcase of cutting-edge technology – it’s a celebration of human progress. We wanted to create a truly immersive experience that connects emotionally and intellectually, highlighting how AI will play a pivotal role in the next chapter of our evolution.”

The Galaxy S25, S25+, and S25 Ultra are available for pre-order

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