Push the button: Sugababes team up with Sky Broadband to promote easy switching!
By Jamie Hesketh on Friday, November 8, 2024
The iconic trio, Sugababes, surprised Londoners yesterday at Kings Cross – all in the name of easy switching!
Unsuspecting commuters who pressed the button on Sky Broadband’s billboard saw it transform into a stage before their eyes – with the 90s girl band suddenly appearing to perform their hit song, “Push the Button”.
The original trio, Mutya Buena, Keisha Buchanan, and Siobhan Donaghy were re-branded as the “Suga Broadband Babes” for the surprise gig to celebrate that the new One Touch Switch process has made switching to Sky Broadband as easy as pushing a button thanks to their new 24/7 switching service.
The billboard performance follows a witty video of the Sugababes pitching the “Suga Broadband Babes” collaboration by leveraging their nostalgic music catalogue to convince Sky bosses they’re the perfect match for the campaign.
As part of the campaign, Sky Broadband polled 2,000 Brits to see what they would love to do at a touch of a button, finding that Brits wish they could change their broadband provider as easily as hitting a button as they admit spending an average of five months debating the change due to the admin involved – with a third of those who have done this revealing the process wasn’t an easy one… a problem that the new One Touch Switch process aims to solve.
The Sugababes said: “We had so much fun surprising everyone at King’s Cross today as the Suga Broadband Babes! It’s great to see people loving ‘Push the Button.’ We’re all about making life that little bit sweeter, so switching providers should never be a chore, and now with Sky Broadband’s 24/7 switching support service it doesn’t have to be!”
Amber Pine, Managing Director of Sky Connectivity said: “Just like the Sugababes, we know a thing or two about switching! That’s why we’ve launched Sky Broadband’s dedicated 24/7 switching support service, so customers can get through to a real person for help any time, day or night. Alongside the industry’s One Touch Switch process, this makes it easier than ever for people to make the change.”
Top 10 things Brits would do at the push of a button
- Travel to a dream holiday destination (36%)
- Get in the best shape possible (34%)
- Become fluent in a language (32%)
- Instantly repair anything (30%)
- Have your favourite meal appeared instantly (21%)
- Be able to play an instrument or be able to sing (18%)
- Be reunited with family (16%)
- Find your true love (15%)
- Commute to work instantly (11%)
- Get front-row tickets to a sold-out concert (10%)
