Samsung Exhibition bids “Farewell to Housework” to promote AI appliances 

By on Wednesday, July 10, 2024

In South Korea, Samsung have launched a new campaign focused on the benefits of using AI appliances – in particular, reducing housework!

The campaign is in collaboration with Cheil Worldwide and pays tribute to household items that will soon diminish and become history, whilst also welcoming the arrival of AI appliances.

Within the exhibition each of the household equipment is displayed as if it was a valuable piece of artwork with depictions next to it, such as the name, annual usage and reason for its disappearance – as well as, the substitute Samsung AI appliances which completes its job efficiently and effortlessly.

For example, the detergent measuring cup that worked 156 times a year retires and is replaced by a Bespoke AI Laundry Combo which automatically adjusts the amount of detergent by detecting the weight, the level of soiling, and the fabric of the load. A lint roller that worked 104 times a year retires in place of a Bespoke AirDresser which removes dust and odours of clothes effectively with its AI Control.

The exhibition lasts until July 31st, with 18 Samsung stores across the country showcasing retired daily necessities such as rubber gloves, turners, detergent measuring cups, rags, and lint rollers as increased amount of people will stop using due to AI appliances becoming essential parts of our daily lives.

Furthermore, the online gallery is accessible to people by scanning the QR code (above) and on Samsung’s official website.

KT Kim, VP and head of integrated marketing communications at Samsung Electronics stated “The aim of this project is to offer a glimpse of what the future holds for household items after AI appliances impact our daily lives. We hope the exhibition welcomes more people to AI Life presented by Samsung” 

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