Puma Hoops X LaMelo Ball highlights Breast Cancer Awareness this October

By on Monday, October 2, 2023

The Charlotte Hornets point guard, LaMelo Ball, has partnered with Puma Hoops on an important pair of shoes in support of Breast Cancer Awareness Month this October.

The new trainers, which are the latest addition to LaMelo’s ‘Rare Reserve’ line in the iconic MB.01 silhouette, are all-pink apart from his signature phrase of ‘Not From Here’ and a pastel ribbon embroidered onto the tongue, described by Puma as a “symbolic testament of compassion and the commitment to research and awareness surrounding Breast Cancer”.

Credit: Sneaker News

The trainers also include some of Puma’s newest tech, such as their NITROFOAM™, which promises to increase the wearer’s comfort, maximise their responsiveness and boost propulsion with each step.

In their push to support those affected by breast cancer, Puma Hoops will be donating $20,000 to Susan G. Komen – the world’s leading non-profit breast cancer organisation, which focuses on patient navigation and advocacy as well as funding research into the treatment and cause of breast cancer.

The pink pumps will available at Puma and Footlocker stores, both in store and online, for £105.

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...