Tourism Western Australia launch BBQ hotline service to help struggling Brits

By on Thursday, May 12, 2022

Cheeky Australians have launched a BBQ hotline to help struggling Brits following a study that reveals over half (55%) the nation are barbecue bunglers.

Tourism Western Australia, launched the advice service ahead of the predicted scorching weather this weekend.

Charred sausages and burnt burgers are all too often on the menu as two thirds (70%) of Brits admit to overcooking.

Diners face danger from raw chicken as over a third (37%) have undercooked meat.

Brits will be able to book a one-to-one slot with barbecue master and celebrity chef Tony Howell, 9,000 miles away in Perth, Western Australia, who will be on hand to provide advice for those burning BBQ questions.

With Perth being Australia’s sunniest city and Western Australia’s size giving them year-round summer, it’s no wonder the locals have Perth-fected their barbeque skills.

Tourism Western Australia added: ‘We know great food and wine experiences are important to Brits at home and on holiday. Western Australia’s culinary adventures are one of the many reasons to visit Perth and beyond.”

Available, this Saturday between 11am and 2pm, the BBQ Hotline will give Brits a chance to speak in real-time to top Aussie grill master, the award-winning chef, Tony Howell, who will be on the line to answer all their burning questions.

Agency: Taylor Herring

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...