Romford M&S staff release Christmas TikTok track

By on Thursday, December 9, 2021

The staff at M&S Romford are no strangers to creating viral content on TikTok. Now, the team are back at it again, fronting a new festive music track which is gunning for Christmas Number One.


Time to get shuffling! We’ve named our Christmas dance moves TheRomfordShuffle. Can you move like #TeamRomford ?! #mandslocal #mands #romford

♬ TheRomfordShuffle – Marks and Spencer Romford

The comical track, featuring a cameo from Percy, is a great example of thinking inside out when it comes to marketing – you don’t always need high profile names when you’ve already got people already working in the business who understand how to drive buzz themselves.

Who knows if it will be enough to oust Elton & Ed, but nevertheless it’s proving a low-budget hit on the social media platform.




Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...