KitKat reminds hobbyists to Have a Break with DIY model kits

KitKat is reminding model makers to pause their intricate handiwork and down tools, in their latest iteration of their ‘Have a Break’ messaging.    

To reach fans in the small, but dedicated, community, they teamed up with Wunderman Thompson UK and Airfix, a model kit manufacturer. 

Together they created The KitKat Kit, a special edition of Airfix’s Supermarine Spitfire. It includes a sealed KitKat mounted on a 3D-printed plastic ‘sprue’ with their famous slogan built-in. 

There was an additional sweet touch on the instruction booklet – step 38 – telling the hobbyists exactly when to open the bag and enjoy their break.