London home covered in vegetables to highlight reality of food waste

By on Monday, October 21, 2019

3.75 tonnes of food have been used to transform a London home in a bid to raise awareness of the growing issue of food waste in London. Small Change, Big Difference orchestrated the exhibition which displays the amount of food waste produced by just 14 households over the course of a year, that is up to 910,000 tonnes being thrown away across the capital annually.

The issue of sustenance waste is not only that there are people in need of food, but the environmental aspect too – Small Change, Big Difference estimates that if London’s food waste was sent to landfill, it would release more than 420,000 tonnes of CO2 into the atmosphere each year.

Ali Moore at Small Change, Big Difference said:

‘When food is emptied into the rubbish bin, it produces damaging CO2 emissions. Our campaign aims to demonstrate the impact food waste can have, while raising awareness amongst Londoners of the small changes that really can make a big difference. By eating less meat, freezing and storing food correctly and recycling food waste that can’t be eaten, like peelings, bones and eggshells, Londoners can save money and help protect the planet’

The ‘House of Food Waste’ is the start of a week-long campaign, which is taking place across the capital to raise awareness about sustainable eating and food waste. They will be offering Londoners advice on how to store, cook and portion food correctly.

And not to worry, all the food used in the ‘House of Food Waste’ was not misused, leftovers were donated to London charity City Harvest, as well as offered to residents of the street.

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...