Ant and Dec launch new mental wellness campaign during final of Britain’s Got Talent: The Champions.
By Staff on Monday, October 7, 2019
The iconic duo brought the show to a halt on Saturday night to introduce their new campaign – Britain Get talking, which urges families to be more confident in talking about mental health issues such as anxiety and depression.
— vicki maguire (@vickimaguire137) October 6, 2019
The long serving BGT hosts told viewers “Right now, we’re going to do something that’s never been done before. We’re going to pause this show to make time for everyone there at home to get together and talk. The Saturday night final fell silent for a minute as clips aired of the crew backstage holding up cards that read: “Use our silence to talk to each other.”
The campaign has been supported by charities Mind, YoungMinds and SAMH (Scottish Association for Mental Health) as well as a host of stars including Gordon Ramsay and Dermot O’Leary.
ITV will be airing advertisements over the next month featuring their high profile stars to encourage those at home to be more aware of the importance of talking to one another.